Being good at what you do is certainly sound basis for a good business and will probably see you through some difficult times as you get a business going.
However if you want to build more than a micro/lifestyle business being good at what you do is rarely enough.
Some still view marketing as the ‘devil’s work’. They are wrong – most of the time. Fundamentally it is about telling people how good your brand, products and services really are, where they can find them and how they can benefit from them.
Working from the starting point of a good product or service making a start on marketing it is going to sound a bit like Yoda advice – Obtain clarity.
Be clear about what you want to achieve
What is your Brand Promise?
Who are you trying to reach and where do they inform themselves?
Select the best methods to achieve your aim
Give your self a series of milestones to measure progress against
Keep an eye on the business ‘dials’ – profit, margins, cashflow
Remember that Marketing is a marathon not a sprint. Endurance, creativity and great service will generate that all powerful ‘word of mouth’ adding value to the whole effort.